Business

The Egyptian digital market has evolved significantly over the past few years. With over 80 million internet users and rapidly growing social media adoption, businesses that adapt their digital strategies to local market conditions are seeing exceptional results. 1. Arabic-First...

Despite the rise of social media and new marketing channels, email marketing continues to deliver the highest ROI of any digital marketing channel — averaging $36 for every $1 spent. Here’s why it should be part of your marketing strategy....